Daphne Laguna

In my classes, I prioritize interactive and practical teaching methods, believing that learning is most effective when based on real-world scenarios and practical applications. My preferred teaching methods include hands-on exercises, providing opportunities for students to create marketing campaigns and develop social media strategies. Constructive feedback is integral to enhancing progress, and students will receive detailed feedback on their exercises and projects. Interactive discussions are a crucial part of my teaching, where we explore current trends, best practices, and challenges in online marketing.

The course covers a broad spectrum of online marketing topics, including:

Fundamentals of Online Marketing: An introduction to essential concepts and terminology.
Search Engine Optimization (SEO): Strategies to optimize content for search engines and boost organic traffic.
Social Media Marketing: Leveraging platforms like Facebook, Instagram, and TikTok for effective marketing.
Content Marketing: Crafting high-quality content that resonates with the target audience.